WHY?

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment—and the rest of their lives.
  • 12.5 principles of sales greatness
  • USA TODAY BEST SELLER
  • The Wall Street Journal BEST SELLER
  • The New York Times BEST SELLER
  • Business Week BEST SELLER

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